Our focus is to help you master and protect your emotional and mental health so you can go farther.

Pure-ception was founded on the core belief that mental and emotional well-being are the core priorities that increase productivity. The mission is to serve organisations, teams and their leaders to master mental and emotional well-being at the workplace is drawn upon personal experience of working with diverse corporate industries for over 15 years. Today we help ambitious teams and leaders to overcome a lack of productive flow, poor communication and low motivation without challenging dynamics or personal flaws by empowering vision and creating a friendly work environment. We have clients in various industries. These are just a few:

  • Finance and Law Firms
  • Healthcare
  • Property and construction
  • Fashion,
  • Marketing and Sales sectors
  • Franchisees of major global brands
  • Information technology
  • Engineering and Tech

We are committed to making a positive difference in the lives of people. We earn our client’s trust by building long-lasting relationships and confidence, putting your interests first in everything we do.

Meet Aneta.

The founder of Pure - Ception, Aneta is dedicated to the career challenges and emotional well-being of everyone who walks through her door. She holds a Master's degree in Organisational Psychology focused on "Career Coaching and Counselling" as well as Emotional Intelligence Psychometric Assessment Certification and Metaphysics for Business. Aneta is a coach, facilitator, entrepreneur, founder and, most importantly, a mom to three boys. So, she has a great understanding of people's daily struggles. Working with clients worldwide allows her to travel and experience a wide range of expertise for almost a decade.


She focuses her work on innovation and effectiveness by combining science with holistic approaches, which makes her coaching and consulting service outstanding.

Based on the upcoming issue, a worldwide crisis, she focuses on delivering innovative solutions for achieving success by improving emotional well-being and sharpening talent with metaphysics.   

Also, she founded Rainbow Method ™, based on colour psychology and science, to help wast age groups overcome their mental health challenges.

Schedule a free consultation to see Aneta's unique approach to coaching.

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"Aneta is a thoughtful and perceptive coach. She was able to work with me collaboratively to get to the crux of my career issue and helped me to set courses for my next steps. I would happily see Aneta again for any career coaching issues to be faced in the future."

Rob M. - Educator, Consultant